Welcome to the age of the Internet. Fortunately, the Internet provides several opportunities for those invested in the real estate market. Taking your estate agent marketing campaign online offers you access to extremely qualified candidates to whom you may not otherwise be able to connect.
Internet marketing is not as expensive as traditional advertising. In addition, it is somewhat more effective that conventional marketing methods. You can target your market with your advertising campaign, delivering more features and details about your rental property. IF you have the right website, your options to promote your rental property are all but endless.
How many times has someone called about seeing your property, only to stand you up or tell you they are not interested? Without a vehicle to pre-qualify prospective tenants, you will spend a great portion of your profits driving to and from the property to interview possible tenants, and in some cases, it is not always worth the trip.
Using the Internet makes it possible to pre-qualify potential tenants and market your rental property at an incredibly affordable cost. You can post pictures of your rental property, allow visitors to watch a video tour and include all of the critical details about the property that you are offering for rent. Potential tenants will be able to search the surrounding area if you include a map page.
You will be able to market your rental property all day, every day, all year long. The information that you include on the website will save you a great deal of time and money by helping weed out prospects. With the ability to actually see the property that you have available for rent, prospective tenants will be able to determine on their own if they want to contact you and see the property in person, making your job a great deal easier.
Interestingly, it is still easier to refinance your property offline by obtaining free mortgage advice from a mortgage broker – this is because you will obtain independent mortgage advice without having to pay any fees and without you having to spend your time online finding the best deal yourself – showing us that even in this digital world there is still room for face to face advice.